It is virtually impossible to imagine a modern-day business staying competitive without the necessary software.
No matter if the company has a remote, hybrid, or in-person business model, at some point, they will start looking into creating a powerful tool stack to automate tasks and boost efficiency.
One of the most popular business software is a Customer Relationship Management (CRM) system. On average, 8 out of 10 companies worldwide with over 10 team members use a CRM tool to assist cross-departmental communication and collaboration.
Salesforce is objectively one of the best cloud CRM platforms on the market, helping companies small, medium, and enterprise businesses grow. Salesforce is perfect for scaling sales and marketing efforts while generating insights to help professionals continuously grow.
Due to the complexity of business activities, there simply cannot be a true one-in-all tool that will cover all the specialized processes of all the different departments.
For example, sales professionals face numerous challenges throughout their typical workday. Engaging with prospects and customers is one of the biggest tasks they endure, and although CRMs are great at assisting them, they’re usually not enough.
This is why so many businesses are looking into separate, dedicated Sales Engagement Platforms (SEP) to ramp up their sales teams’ efforts. Sales engagement platforms are perfectly designed to streamline, automate, and scale up all communication with prospects across multiple channels.
This doesn’t mean that you have to choose one or the other. Why do that when you can have both, all in one place? This is where integrations come into play.
A great example of this would be the Salesforce integration with Reply. An already capable CRM enhanced by a powerful SEP will empower every sales team like never before.
With 7 native integrations, you can seamlessly sync your Salesforce leads and contacts with Reply (and vice versa) while adding them to existing Reply outreach campaigns.
Now that your contact lists are synced, integrating Salesforce with Reply’s chrome extension will allow you to leverage the personalization-at-scale approach to improve your mass sales engagement efforts.
And if that’s not enough, Zapier offers another 14 integrations to cover the more specific use cases, such as automating actions in Salesforce when leads are marked as ‘interested’ or ‘not interested’ in Reply.
Integrations allow businesses to bolster their favorite software with extra tools related to their specific activities, making their team members’ lives easier and work more efficient – both of which skyrocket productivity and as a result – profits.